Will You Need to Know Custom Packaging Boxes Attracts Customers
Introduction of Custom Packaging:
Custom
Packaging Boxes plays an important role in influencing the purchase decision of
consumers. Every day consumers face the challenge of choosing one product out
thousands on the same shelf. Now think what would make a customer choose one
product over the other. Packaging helps a brand to get its products sold out
quickly. In today's competitive market, a product is only successful when
its unique packaging is alluring enough to catch the customer’s
attention.
Unappealing
packaging deters customers from buying the product. Packaging and labeling are
very important for any brand’s success. A recent survey revealed what the top
three features attract customers.
·
Peel off labels — — 59%
·
Logo — — — 56%
·
Enchanting colors — -53%
Wholesale Packaging is the backbone of any company’s success. Look at below
points to know more about how packaging has become so important for business
and their success:
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| Custom Printed Boxes Wholesale |
Branded Look of Custom Packaging Boxes with Logo:
A unique packaging helps
a company to get a luxurious and branded look. Branding separates a business
from all others in the same niche. The packaging reflects brand identity and
vision has immense power to take products to skies of success. A unique personality of your packaging retains your old customers and attracts the new
ones.
“Make new friends, keep the old ones. One is silver, the other is
gold”.
The same policy works the businesses. Only good packaging enhances customers'
experience and helps them to remember and recognize your brand. The packaging
is really important for helping customers to choose the same product without
getting confused. Custom printed boxes wholesale also
attracts new customers therefore it helps in developing new relationships with
new customers and cherishes old customers’ relationship.
Creates an Impression with Packaging Boxes:
The retail world is quite ruthless. It immediately rejects low-grade products so if
the packaging is unattractive it will stay on the shelf forever. Customers
never spend a single penny on boring packaging. No matter how good your product
is, it will be devalued by poor packaging. The packaging is responsible for
creating the first impressions of the product. A famous proverb is the first
impression is the last impression so if your product’s first impression is not
good then you will lose the competition. Customers usually to make buying
decisions when standing in front of shopping aisles so if your custom product packaging fails
to persuade the customers, they will never bother to look again on that
product. Custom
Product packaging is meant to beautify the product not
destroy the outlook. Customers subconsciously judge products by their visual
appearance. They subconsciously associate good custom packaging with
good products. A customer’s mind assumes the product description to be true.
For example, when delicious is written on food packaging, customers assume it
would be delicious. It’s like when we are told about someone that the person is
bad before a meeting, our mind will form a judgment about the person even
before meeting. Product packaging is decided on how a product will be perceived
by customers.
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| Custom Packaging Boxes with Logo |
Influences Purchasing Decision:
Packaging boxes encourage customers to purchase a product. It helps to
recognize the product which compels customers to buy the same product again and
again. Logos, images, and textures play a major role in making packaging
appealing. Little details along with logos attract impulse purchase.
o
Look at the following examples.
o
Shimmery and bright images suggest liveliness
o
Red color shows passion
o
Blue shows calmness
o
The green color depicts healthy and natural.
o
White signifies purity
Words
like “free” leave customers happy. Everybody loves bargains so when you write
buy one get one free to make customers buy the package. Customers immediately
fall for these deceptions.
Custom Packaging Boxes Draws Attention:
The packaging gives products a visual appearance and leaves are impression or
position of products in the customer’s mind. It helps products to gain
attention. Packaging creates a market differentiates and makes it easy for the
targeted audience to get their desired product. Packaging boxes wholesale highlights
the product’s value and catches every onlooker’s eyes.
Informs Buyers and Reflects Quality:
Selling
a product in plain and simple packaging or bags might give an impression of low
quality. When product packaging is of good quality and communicates information
appealingly it attracts the buyer to try and trust the product. Customers
appreciate companies who place messages and other facts about products on custom packaging boxes with logo. A
truth worthy information makes the customer feel confident about their choice.
Another benefit of attracting customers with unique packaging is that customers
happily pay extra bucks when the like the outer covering of the product.
Use custom
packaging boxes strategically to attract customers and to
make them buy the product just because they want it because of the outer skin.
Conclusion:
Examine
your products and their packaging? Did you feel anything? Are they capable of
eliciting any emotion? Do they ignite any spark or desire to get the product
right away? Do they depict the quality? If yes then you have the power to
conquer the market. Visual marketing, product packaging, and product quality
have the power to change the purchasing decision.
And
for anyone who thinks the packaging isn’t worth money or doesn’t lien to invest
in packaging should calculate the revenue that could be lost due to poor
packaging. Make your custom
box packaging original, memorable and premium and see what
benefit it will bring to a business.
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